Serial Acquirers Market Update: Maintaining Loyalty & Machine Learning Momentum
Last week I came across an article, Why SaaS shouldn’t sleep on customer success in a down market, which underscores a crucial insight that is often missed in this industry when everyone is exclusively focused on development. While acquiring new customers is focal to growth and should be a target, it is the loyal and existing customer base that keeps the lights on during challenging periods where expansion is on the horizon. When leading a SaaS business, continued customer success is not merely advantageous, it is an essential lifeline for longevity and stability while discovering different avenues for escalation.
Machine Learning Continuing AI's Growth
In the ongoing story of machine-learning models attracting funds in the Canadian startup landscape, Toronto-based legal-tech company Haloo has successfully closed a $4.7 million funding round. This is another step in the ongoing trend of Canadian AI companies continuing to attract major investors from around the world, even in such niche markets as trademark technology. What is interesting to me specifically is that Haloo only recently redefined its business approach, shifting from a consumer-centric trademark service to an enterprise SaaS model. This pivot goes to show the commitment to flexibility that startups need to exhibit to meet the ever-growing needs of the AI-integrated solutions market.
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